Two systems, one membership. Fathom decides what you are known for. Career Designer decides where you take it. Built by Dan Ford, from the work he does with senior executives.
Your expertise got you here. It is not what decides where you go next.
I can prove everything I have done. I cannot say what comes next.
On paper I look like everyone else with my title. Nothing says why it should be me.
The restructure decided my next move before I did.
AI is taking the work I built my career on. Expertise alone will not keep me relevant.
These are the same problem in two directions.
Your reputation decides whether you are chosen. Your direction decides what you are chosen for. Most people leave both to chance: reputation assigned by other people's assumptions, direction handed to whoever restructures first. Drift disguises itself as momentum, and the disguise holds for about a decade. Neither gap closes on its own, and neither closes with a LinkedIn rewrite or a new CV. Both take a system you run yourself.
Three Modes, nine Components, one System. Explore what you stand for. Evaluate where you stand today. Execute it in what you do each day, and watch your scores move. Your Personal Brand Profile is the output, and it stays current because the system keeps running.
Five stages, fifteen components. Awareness, Aspirations, Alignment, Action, Activation. Capture what you have, name what you want, test the routes that fit, position yourself for them, then land well. Each stage produces the evidence that powers the next.
Reputation without direction makes you well regarded for work you no longer want. Direction without reputation makes you a candidate nobody has heard of.
Run together, each one feeds the other. What you stand for shapes the direction worth choosing. The direction you choose sharpens what you build a reputation for.
Cancel any time. Full refund within 14 days.
Your Personal Brand Profile - what you stand for, what you are known for and the daily record that backs it.
Your Career Profile, a direction you have tested rather than assumed, and a sequenced plan through your first hundred days.
Everything is yours, exportable, and current for as long as you are a member.
Two decades as an executive, founder and coach, including a decade coaching senior executives. An MBA from London Business School and accredited professional coach training. The frameworks were developed with real clients, then built into the platforms.
Both systems open with an assessment. No account, no payment, and your report appears straight away.
Access runs to the end of the period you have paid for.
Cancel within 14 days of joining and we refund what you paid in full.
Prefer to Be Guided? One-to-one coaching with Dan, over three, six or twelve months. Every coaching subscription includes All Access for the term.
Start with Fathom if you are staying where you are and want to be chosen when the decisions are made. Start with Career Designer if a move is coming, wanted or not. All Access means you do not have to decide.
No. Fathom is reputation: what you stand for and what you do daily about it. Career Designer is direction: the next role, the case for you and how you start it. They share nothing but the person running them.
The one you pay with. Use it to sign in to both platforms. To change it, contact us.
All Access covers every platform on the membership, including any added while you are a member, at no extra cost.
They get made about you, in rooms you are not in, on the evidence you have left behind. You can leave that evidence to chance or you can build it.
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